Dasheroo is shutting their doors. They’ve already stopped accepting new customers and as of December 15th, 2016, Dasheroo will no longer be providing services to existing customers. Luckily, there are alternatives and I’ll review a few Dasheroo alternatives below.
Dasheroo was a great service that allowed businesses to track metrics from multiple platforms. There was a lot to like about their interface and number of integrations and the Teacup team is certainly disappointed to see them go.
“On behalf of the entire company, we are grateful for the opportunity to have helped you make sense of your data. Remember, always keep measuring your KPIs – even if it’s not with Dasheroo.”
Many of the substitutes are equally powerful however not all of them suit small business needs, preferring to focus on medium sized businesses and enterprise. I’d like to suggest a few alternative ways to track small business performance that suit small businesses and the digital agencies that serve them.
Dasheroo Alternative 1: Google Analytics
This is the obvious option for small businesses when it comes to analytics. Whereas Dasheroo made it easy to connect multiple data sources, I’d wager that most of the small business’ data is from Google Analytics anyway.
Google Analytics is the default, so it’s a fair fallback. The downside to Google Analytics is that the data is often discombobulated, and there is a significant learning curve when it comes to getting the most out of the platform.
The upsides are that you can import data from other sources, create custom dashboards and it’s free!
Dasheroo Alternative 2: Teacup Analytics
We think, for obvious reasons, that one of the best Dasheroo alternatives is Teacup.
Teacup Analytics is built on top of Google Analytics and offers simple, yet very robust reporting. So while your data may be coming from Google Analytics, Teacup helps the small business make sense of it all.
The downside is that Teacup (that’s us!) is built exclusively on Google Analytics for now.
The upsides are that Teacup offers a library of ready-built reports, keyword analysis, qualitative analysis of traffic segments and monitoring tools to track the impact of actions on specific metrics. Teacup also has free plans that don’t expire so if your needs are simple, you won’t pay a dime.
The qualitative analysis is what is really special. Because Teacup analyzes web traffic over both the short term and long term, Teacup “grades” current performance in the context of the site’s norm. This minimizes misleading insights and the recommendations of which channels to grow or optimize are less susceptible to influence by a good day or a sudden drop. Teacup takes the holistic view.
Dasheroo Alternative 3: Quill Engage
Quill Engage takes your Google Analytics data and turns it into a report that relies on natural language processing, not numbers to get the message across.
The downside is that sometimes the real message is lost in the wordiness and their language processing can draw your attention to the facts that fit the message rather than fitting the message to the facts.
The upside is that it’s super simple, and when it comes to the basic metrics like traffic volume and what went up or down, Quill Engage performs very well. And yes, they also have free options for small business.
Other Dasheroo Alternatives:
If straight up dashboards are your thing, then there are still a few options that are closer to Dasheroo’s functionality.